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How to recover abandoning visitors with exit intent

4 min read

Visitors who browse your store but leave without buying are your biggest conversion opportunity – they already showed intent. Corelex’s exit intent system detects the moment a visitor is about to leave and shows a personalised, context-aware message that references what they actually looked at during the session.

This guide walks you through configuring exit intent for a browse abandonment recovery flow.

What you’ll set up #

  • Exit intent detection
  • Contextual messages that reference the visitor’s session
  • Dynamic product suggestions drawn from their browsing
  • An optional lead capture form for visitors who aren’t ready to buy

Before you start #

Make sure the Corelex Sales Agent is active and your WooCommerce connector is provisioned. Exit intent uses session context from the chat to personalise the modal — so the agent needs to be running during the visit for context to be available.

While we dynamically fetch related products from the catalog, we may use featured products from WooCommerce during the exit intent process as well. With Featured Products defined, the customer experience will greatly enhance as we are able to immediately display this product in the pop-up. Dynamically retrieving products based on browsing history remains in place of course

Step 1 – Enable exit intent #

Navigate to Corelex → Widget → Exit intent in your WordPress admin and toggle Enable exit intent on.

Once enabled, you get 3 possible modal layouts available – Choose Split – image right, message left when you want to have most space available for contextual feedback to your website visitor.

LayoutBest for
Message + product card (default)Stores that want the agent to open a chat conversation immediately, with a featured product shown alongside
Split — image right, message leftStores that want a visually branded moment — hero image on the right, eyebrow label, headline, and chat input on the left
Lead capture formStores that want to capture an email address before (or instead of) opening a chat
Dynamically display contextual products to abandoning visitors of your woocommerce webstore

Toggle the Have the assistant personalise the message based on browsing behaviour checkbox on. This instructs Corelex to keep the user’s browser history and to search the Vertex AI datastore for related products.

Step 2 – Write contextual trigger messages #

This is the most important part. The exit intent message is the first thing the visitor sees – it needs to feel relevant, not generic.

As the snapshot in step 1 shows, upload and link the image that you want to display in the exit pop-up modal, and then provide the following messages:

  • Eyebrow label: A short line of text displayed above the headline – typically used for a soft, attention-grabbing phrase. Shown in smaller text above the main headline.
  • Headline: The primary message shown in the modal. This is the first thing the visitor reads, so make it specific and useful.

Tips:

  • Keep the message under 15 words. It’s an interruption — respect the visitor’s attention.
  • Avoid discount offers as your first move. A question converts better than a coupon for browse abandoners who were genuinely considering the product.
  • Write in the same tone as your widget persona. If your agent is friendly and informal, the exit message should match.
  • The message does not need to explain what will happen next — the visual (product cards or lead form) does that.

Step 3 – Languages (optional) #

Standard message in Corelex is English. As a WordPress admin you have the capability to update messages and notification in your preferred language. To do so, still in the Widget menu, navigate to Language Settings.

Here add your custom localised text for Eyebrow label and Headline.

Step 4 – Preview and test #

Before going live:

  1. Open your store in a private/incognito window so you start a fresh session.
  2. Browse one or two products and interact briefly with the agent.
  3. Move your cursor toward the browser toolbar (desktop) or trigger a back gesture (mobile).
  4. Confirm the correct phases and verify the product cards shown match what you browsed, not a random selection.

What a complete browse abandonment flow looks like #

Here’s the end-to-end experience once everything is configured:

  1. Visitor lands on your store. Corelex is active.
  2. Visitor browses a category, views a product, asks the agent a question.
  3. Visitor moves to leave without buying.
  4. Exit intent fires – they see a personalised message and product cards from their session.
  5. If they engage: the chat continues where it left off.
  6. If they ignore the modal: the session closes. No second modal fires in the same session.

Related guides #

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